About Liangbin Chen
Liangbin Chen, currently the Director of Marketing Strategy at Global Insight Media, is a strategic expert in blending traditional and digital marketing methods. He champions a “human-first” approach, emphasizing emotional connection over raw conversion metrics. Liangbin has led numerous regional and international brand expansion projects, helping businesses grow significantly across platforms.
Marketing Philosophy
Liangbin believes that successful marketing starts with human understanding and is supported by technology. By integrating social media, SEO, short-form content, and video, he builds multidimensional brand narratives. He’s also passionate about empowering SMEs and guides many through initiatives like the “Brand Acceleration Program.”
Key Projects
- Helped a traditional home appliance brand grow its TikTok following by 240%
- Guided a food startup in expanding to the Indonesian market with triple revenue growth
- Led the implementation of AI-powered marketing systems for multiple international clients
Industry Impact
As a sought-after marketing consultant and speaker, Liangbin is regularly invited to top Asian business summits. He contributes industry insights through articles, conferences, and advisory roles, continuously advocating for the synergy between AI and human creativity in modern marketing.